Established in 2002 with the aim of marketing the digital media of indoor venues, Next Generation media has become the pioneer Indoor & Outdoor Media Marketing Company of this industry. The closed-circuit digital screen networks located at shopping malls, airports and metro stations all over Turkey (mainly Istanbul) provides advertisers the opportunity to directly bring together their brand and its consumers. Through the Digital Signage technology used, all digital screens are controlled remotely from one centre. Besides providing the option of broadcasting the same image at the same time on all 500 screens located at different venues, it also has the function of broadcasting different images at different locations. The screening schedule is being managed with the most preferred digital screening software called SCALA; having a global market share of more than 52%. With an approach that communication is a whole Next Generation Media has broadened its media providing advertisers new media possibilities such as rackets, LED screens, outdoor billboards and car park billboards in order to provide more effective and efficient services. As a result of a fast and secure growth, in 2008 Next Generation Media has signed an investment partnership agreement with Turkey’s first independent venture capital company Turkven. Turkven manages investment fonts of globally prestigious investors such as the World Bank, European Investment Bank (EIB) and the entrepreneurial development bank of the Netherlands (FMO). |
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